13 November 2007

'Tash For Cash

Yesterday marked the mid of Movember.

For those not familiar with this, over the past few years a growing trend has been to sprout a moustache during the month of November. Up until today, I had thought it was somewhat of a parody, much like International Talk Like A Pirate Day (September 19th) and had not realised it was actually linked to the charitable cause of men's health.

This connection is rather disappointing. Other charity days such as Red Nose Day (June 29th) or Pink Ribbon Day (October 22nd) have been able to claim just one day, not an entire month. There is so much potential here yet it is lacking due to a poor link between the event and the cause.

Don't get me wrong, last year alone they raised over $7,500,000 but I can't think how much bigger it could be, even through simple traditional means of advertising.

It is like running a shampaign and not revealing the brand behind it.

2 comments:

  1. I would suggest that the link is pretty strong. It is up to the movember particpants to spread the word. I think the link with prostrate cancer makes sense because a tash is a very masculine item and the cancer only effects males. I think in terms of charity links it would have to be up there with Pink Ribbon for awareness levels.

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  2. I don't believe their reliance on word of mouth is good enough, the whole campaign could be more successful.

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