13 December 2007

Marketing Marketers

As I finish my first year of a marketing degree, I come to realise I'm working towards a career where I'll be hated. Marketers are in the same league as used car dealers, lawyers and police officers when it comes to their public image.

Dr Con Starvos in this month's Marketing (December, 2007) summed it up perfectly when he said "The childhood obesity crisis is still being blamed on marketers, who are also taking the heat for making children anorexic and image conscious".

Why can't we marketers market our profession a little more successfully?

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The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
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