This clearly isn't going to be the greatest blog post ever. In fact, its probably far from it but I'm allowed to make such claims because it's only mere puffery. Those unfamiliar with the term should check out the Facebook group The Carbolic Smoke Ball Cured My Cold.
So when Skins claimed that they "don't pay elite athletes to wear" their sports gear, they were using the same thing. Apparently the ACCC isn't aware that consumers aren't idiots.
Contrary to popular belief, people don't believe everything we tell them.