Great viral mash, a bit of e-cultural hijacking. I think it would be time for a blog post explaining the change in name ;)
These are however only good if you've seen the original ideas (if then even!). Smart idea but less good executed, it's a nice spoof something somewhat slightly entertained for the time being but nothing I would say would keep reminding me of it for a longer period of time.
Good point Alex, however is it necessary to keep remembering it? Surely its only requires keeping your attention while you watch it and then follow up the website at the end?Thanks for the comment.