12 May 2008

+ What Lies Beneath

Last post on the Logies, promise.

It's not often that Youtube lets me down. But this time, I can't find a single example of what I want to talk about so I'll have to describe it the best I can.

Basically, when an award is announced the winner arrives on stage and makes a quick thank you speech. During this, they often hold their trophy and move their arm up and down, almost raising their prize above their head. This year, I noticed the TV Week logo cleverly placed on the bottom of each trophy whereas previously I cannot remember seeing it there.

This sneaky addition placed their logo on screen at least ten times more that night. A clever way to integrate your brand and get some screen time.

Too bad the logo is such an eye sore.


  1. I really wish someone would start up a TV awards night that wasn't connected to that trashy magazine... then maybe worthy nominees (like Chris Lilley) would win, not trashy crap like Home and Away.

  2. I think the fact that it is such a bad logo is part of the reason that people can recognise it.


The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
Pigs Don't Fly © Copyright Zac Martin