+ Reality Is Perception

The UN has come together and decided to elect the first ever world leader. Only your vote counts.

Here are your three candidates...

Candidate A
Associates with crooked politicians and consults with an astrologist. He's had two mistresses. He also chain smokes and drinks ten martinis a day.

Candidate B
Kicked out of office twice and usually sleeps until midday. He used opium in college and drinks a quart of whiskey every evening.

Candidate C
Decorated war hero who is also a vegetarian. He doesn't smoke, drinks only an occasional beer and has never cheated on his wife.

Which of these candidates would you choose? Decide and then scroll down without peeking.

























Candidate A was Franklin D. Roosevelt.
Candidate B was Winston Churchill.
Candidate C was Adolf Hitler.

First impressions are everything. Consumers jump to conclusions. And perception is reality.