11 June 2008

+ Times²

1 Times Square is a very profitable building. In an block made famous for its advertising, this address is the number one player. It costs roughly US$300,000 a month to have your sign on this building. In 2000, it was estimated the owner brought in monthly checks of up to US$250,000,000.

The most interesting thing about this building? It's empty and the insides are completely gutted. It brings in more money through advertising than it would having to deal with pesky tenants.

That is a ridiculous amount of money. I would love to see the ROI for brands that use these electronic billboards.

1 comment:

  1. I'm sure they'd love to see their ROIs too! Pretty much impossible to measure...

    Very interesting that the building is gutted, I would've thought a lot of companies would pay a big premium for such an amazing location.

    ReplyDelete

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