As more so an experiment than an attempt to build my audience, I ran some banner ads on Facebook yesterday. Here are the statistics on ads shown only to people interested in marketing, advertising and blogging in Australia...
Impressions: 9,905Whilst I did see a little spike in my daily views, not a single comment was left and as far as I can tell my RSS Feed dropped in subscribers. So a good tool if all you're looking for is views but a hopeless one if you're looking for readers.
Click Thought Rate: 0.19%
Average Cost Per Click: $0.27
Average Cost Per Thousand: $0.51