18 August 2008

+ The Truth About Long Tails

Nearly six months ago Sprite ran the Truth Hunters campaign. I blogged about it in February, when it received a fair bit of flack from the Gen Y Marketing Podcast boys and possibly lead to this article about not trusting your advertising agency with digital media by Julian Cole.

Well six months later The Long Tail kicks in. Boing Boing ran an article on it a couple of days ago with one of the videos spiking in hits. And while buzz around this campaign increased significantly, Sprite didn't respond in any way. Imagine if they released another video. Or updated the website. Or ran another contest.

Social Media doesn't have a short term option.

4 comments:

  1. Hands up all those who haven't copped some flack from the Gen Y Marketing guys.... Anyone?.....Anyone?

    (insert tumble weeds and sounds of crickets)

    ReplyDelete
  2. Um... I don't think that's what the Long Tail is...

    ReplyDelete
  3. @ Rick

    Why not? Six months after the fact it's picked up by someone else and through this new media the tail is bigger and longer.

    ReplyDelete
  4. My understanding of the Long Tail:

    Borders could stock say 1500 titles profitably in each store because there aren't enough people who will want all the other millions of titles in existence to warrant Borders stocking them in every store.

    On the other hand, Amazon can reach every consumer with the Internet, therefore it only needs to stock 10 copies of a book to be able to satisfy the 10 customers scattered across the globe who would want to buy it.

    In other words, the Long Tail is about tapping into the niche markets, where there's lots of different products people want but only a small number of people who want each one...

    ReplyDelete

The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
Pigs Don't Fly © Copyright Zac Martin 2012