21 January 2008

+ Slap In The Face

The story of Corey Worthington and his infamous party made front page on the newspaper. Soon after this media interview became viral, quickly reaching the top ten over at Video Viral Chart.

Merely hours after this story exploded on the interweb, slapcorey.com was launched. What better way could Vivo Group market themselves than through what they claim to do best?

At more than 500,000 hits, I'd say this is a great example of UNM2PNM.

16 January 2008

+ Through The Looking Lens

Social Rank has just launched Marketing Lens. This video should explain it...


Basically, its Video Viral Chart but for marketing blogs. Nice idea.

12 January 2008

+ Surfing Naked

When we use the Interweb, we surf naked. Nothing is left unseen and we lose our privacy in its entirety. There is an SMS service in Australia called Bongo (199BONGO) which can answer any question or tell you about any person, so it claims.

Bongo's website says to have a massive data base, and after doing a check on me, I was somewhat surprised with the responding SMS...
"Bongo knows that Zac has a very dirty sense of humour, he has never been much of a morning person and he will be coming into money this year."
People who know me fairly well would say this is quite surprisingly true. This ex employee claims that is it simply done with a Google search. A quick search through social networking, work, school, university and clubs etc. could reveal such information.

My Facebook page would reveal the first two points in the message, that is if they weren't generic. And as to coming into money this year, the Monash University Scholarship page reveals that I'm expecting a payment in a few months.

The key note here is not that your information is available but rather how quickly it can be accessed.

11 January 2008

+ Thank You For Purchasing

In case you missed it, the title of this post is sarcastic. In fact, I speak it fluently. Anyway, as I sat down to watch my newly purchased DVD, Knocked Up, it got me thinking.

At the start of every movie is an anti piracy clip lasting about thirty seconds. You can see the Australian version here...


Now as I sit down to enjoy this movie, which I've purchased with my hard earned money, I'm confronted with this. You see the same thing at the cinemas, shortly after purchasing your ticket.

The geniuses behind this campaign (notice the sarcasm again) are targeting the wrong people.

Why would you punish law abiding citizens, more importantly, your loyal customers?

08 January 2008

+ The Quick Brown Fox Fails

Mozilla Firefox have launched their latest campaign; Fight Against Boredom via this video...


Last time, I commented on what a great campaign Mozilla ran but this time I feel differently. The video here is lacking. It looks cheaply done, isn't funny, controversial or even interesting. With the exception of Chocolate Rain weblebrity, Tay Zonday, the clip doesn't have anything that gives me the urge to spread this so called viral.

I expected so much more... but that quick brown fox may yet jump the lazy dog. If you go to the website, you need a username and password to get in. Is this a mistake on the website design or something incredibly brilliant to get blogger's like myself talking? It certainly would help fight the boredom trying to crack the puzzle.

Failed campaign or mystery in the works?

Edit: Turns out it was somewhat of a failed campaign. The website was launched prematurely and the video was not approved by Mozilla. The website has since had restricted access placed over it, but perhaps they could still turn this into something?

06 January 2008

+ Once You Go Black

Seth Godin's choice for 2007's Marketer of the Year just won the Iowa Caucus. Congratulations Barack Obama on one of the best new media campaigns we've ever seen.

Great marketing and a great outcome. Coincidence?

05 January 2008

+ The Omniscient Search

This article is a follow on from a previous post Google Almighty just to inform you of The Church of Google.

No wonder Google made the Top 20 in Best Global Brands in just two years.
The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
Pigs Don't Fly © Copyright Zac Martin 2012