+ I Am Gen Y: Communication

I am your stereotypical Gen Y. Admittedly I'm probably a little more tech savvy and geekier than most but this is how I communicate.

I do not write letters.

This is a given. And certainly not something I need to blog about. Although an interesting side point says companies should just send my bills and statements electronically, please stop wasting paper.

I do not use a landline phone.

With a ridiculous capped plan on my mobile I have no need to use a house phone. It's a waste of money for me to pay any rental fees yet companies still insist I give them a mobile number and a home number when filling in forms. If you're a telemarketer and no ones using landlines in 20 years... good luck to you. And I use Skype for any long conversations.

I do not use email.

Okay, that's a lie. I use it and use it a fair bit. But my usage is slowly decreasing. With sms, instant messaging and Facebook chat/walls/notes, email is slowly becoming less important to me.

If you're using these channels to communicate to me, you could be in trouble in a couple of years. Much like in the way I consume media, if you're basing a business model off these platforms you need to rethink your approach.