Pigs Don't Fly: + Tell Me A Story

27 January 2009

+ Tell Me A Story

Via

12 comments:

Nathan BushJan 26, 2009 08:34 PM
Very cool. Where was that?
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Zac MartinJan 26, 2009 08:38 PM
@ Nathan

Buffalo, New York in 1989. The campaign's older than me! They released one every Monday over nine weeks.
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Matt GranfieldJan 26, 2009 08:42 PM
Wonderful stuff! Have you been on Ads of The World?
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John LampardJan 26, 2009 08:51 PM
Heh, very clever! :)
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Kate KendallJan 27, 2009 04:42 AM
Great thanks for the heads-up Zac. Very interesting for our out of home issue coming up. And I need to get excited about OOH!
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Kate KendallJan 27, 2009 04:44 AM
P.S Nice blogs to read list :-(
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talkingdigitalJan 27, 2009 09:05 PM
I may be an idiot (possible) or just boring (probable) but what on earth is it for and how did it go for them in terms of return.

sure it's very wonderful and a great narrative ... but did it work?
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Zac MartinJan 27, 2009 09:09 PM
@ talkingdigital

Garcia's restaurant, a local in the town. Incredibly successful as far as I can tell. In terms of building awareness, the whole population knew who they were.

And 19 year later it's still being written about.
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natJan 28, 2009 02:38 AM
Really? Everyone thinks this is clever? I guess this says a lot about how advertising is generally quite ordinary. It's quaint at best. We all need to get out a little more I think...
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Zac MartinJan 28, 2009 02:40 AM
@ nat

Want longer lasting sex?
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Stan LeeJan 29, 2009 04:27 PM
If you kids think this is as good as you say it is, you really should stop reading blogs, turn off your Twiitter and get out more.

It's a nice idea. Nothing more.

It also has the scent of scam about it.

That's a large billboard. Expensive to buy. Expensive to produce.

Doubt little ol' Garcia's could afford to run a campaign like that.
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talkingdigitalJan 29, 2009 07:03 PM
have to say i agree stan ... small local retaurant devises ad campaign with 9 creative refreshes, 9 production requirements, plus install, plus costs ... seems like a little bit of over investment.

if their ROI was it being written about in marketing blogs 19 years after the fact then i guess it worked ... but would have liked to have seen the ROI on actual covers.
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