Why The Government Is Better At Social Media Than You

Who's behind the social media strategy for the Government? Because they're doing a pretty fucking great job, on both the federal and state level. Probably far better than many brands. And when the Government is doing a better job than you, maybe it's time to lift your game just a little.

Firstly, the bid for the World Cup is quite remarkable. The official website is, well, kinda cool as well as this totally rad video...

Can you imagine Howard appearing in that video? Anyway, they've also got a pretty strong presence on standard social networks, but particularly their Twitter account looks pretty healthy. Developing somewhat of a community around already passionate people is a great idea. Using that community to achieve your goal is even better.

As not even a soccer fan, I'm impressed.

And the other great example that Will Egan told me about, is John Brumby's YouTube campaign. Check out the video...

Great use of the medium and a great way to personalise things. Not even Obama is doing that, and we all know social media is the only reason he won the election. ;]

What do you guys think of these two campaigns?