My last post about the marketing trade press caused quite the stir. I suppose you could call this the sequal.
Dear Tim Addington and Matt Porter,
I am subscribed to both your magazines, B&T and AdNews respectively. And I have a problem, I sincerely hope you can help.
But before we get started; Timbo, I must admit I was disappointed you failed to reply to my last letter. Matt, I hope you see this as an opportunity to one up yourself on your rival by dropping a comment below. And just so you don't feel left out Kylie Flavell, I have no complains about Marketing Magazine today.
Anyway bros, included in my subscription to your magazines, I receive a daily email updating me on what's what in the industry. This is how the daily routine usually goes...4.41pm B&T Daily Update arrives in my Inbox.If I'm really interested in something from that day I will normally choose AdNews over B&T for reasons already discussed on this blog but the problem is you both practically send out the exact same thing. Let's take a look at the two editions side by side from yesterday...
4.42pm AdNews Daily Update arrives in my Inbox.
4.43pm I delete both without reading either of them.Not only is nearly every article on the same topic but some of them have almost the exact same headlines. There are more similarities in the "bonus material" too. How exactly is it that you guys differentiate from one another?
Because if you don't find a way before my subscription runs out, I'm probably going to ditch one or both of you. Just giving you the heads up.