Dean Street is not far from my place. Recently erected was this street sign.
Is this not the wankiest load of green washing you've ever seen?
+ iPhone ApplicationsMicro transactions, with the ability to cut out any middleman, will be the way we produce, distribute and consume content in the very near future. What other examples are there?
While most applications for the iTouch and iPhone are free, some are priced incredibly cheap. Enigmo, a puzzle game priced at just $2.49, has made $1.8 million in sales.
+ iTunes Music
Apple's attempt to overcome piracy hasn't been 100% successful, but charging $0.99 for a song has certainly helped. Cutting out a number of middle men, both Apple and the artists have earned far more than through traditional sales of singles and albums. Television series and movies are slowly building momentum under the same model.
+ Second Life Avatars
While Second Life is now quieter than the audience of an Eddie Murphy movie, at its peak, 15 year old programmers were making enough to put themselves through college selling $0.40 avatars.
+ Ricky Gervais Audiobooks
Podcast turned Audiobook, for just $10 you can buy hours and hours of hilarious content that has made the Ricky Gervais trio millions.
+ Guitar Hero Downloads
Later versions of Guitar Hero allow you to jump online and download your favourite tracks to play against, in a somewhat similar fashion to the Apple Store. Aerosmith have more from Guitar Hero than from any of their album releases.
"I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters. I’m already itching to rewrite my traffic post below. So, given a choice between a blog with comments or no blog at all, I think I’d have to choose the latter."I think that sounds reasonable. And, if you don't want to define his blog as a blog simply because it does not allow comments, then so be it. He's still writing the most interesting, thought provoking and remarkable content in the industry.
This is a given. And certainly not something I need to blog about. Although an interesting side point says companies should just send my bills and statements electronically, please stop wasting paper.I do not use a landline phone.
With a ridiculous capped plan on my mobile I have no need to use a house phone. It's a waste of money for me to pay any rental fees yet companies still insist I give them a mobile number and a home number when filling in forms. If you're a telemarketer and no ones using landlines in 20 years... good luck to you. And I use Skype for any long conversations.I do not use email.
Okay, that's a lie. I use it and use it a fair bit. But my usage is slowly decreasing. With sms, instant messaging and Facebook chat/walls/notes, email is slowly becoming less important to me.If you're using these channels to communicate to me, you could be in trouble in a couple of years. Much like in the way I consume media, if you're basing a business model off these platforms you need to rethink your approach.
+ I am not your stereotypical Gen Y.If anything, I'm an innovator and an early adopter of technology. Most teenagers don't know what a blog is, let alone write one. Most of the popular haven't heard the term RSS.
+ Traditional media can still be effective for Gen Y.
Most importantly, brands need to start getting it right today. You can't win a marathon if you're only just learning to crawl.
Most importantly, brands need to start getting it right today. You can't land on the Moon if you're only just inventing fire.
In fact I hardly even read newspaper websites. Instead I read blogs about topics I'm interested in. Some of it is news, but some is also entertainment, therefore removing my need for a newspaper at all. I use RSS to pull everything I want into one area. It doesn't waste my time with articles I don't read and most importantly it's free and for the most without interrupting ads.I do not listen to the radio.
My iPhone has all my music on it. All of which I downloaded illegally and doesn't cost me a cent. It's as commercial free as Triple J, except all music I love. Through iTunes I download podcasts about news, marketing, comedy and my favourite, Hamish and Andy. Each day they are automatically downloaded and synced to my iPhone. My set up even allows me to listen to my iPhone through the car speakers.I do not watch television.
What I don't watch on YouTube or what isn't a web series, I download. Again, illegally and again free. 2 minutes after a show has aired in the US it's sitting on my computer, ready to watch how I want and when I want. I sit my bed with my notebook or I watch on the train with my iPhone. I pause it when I want and most importantly, I watch without commercials.If you're still using these channels to advertise to Gen Y, you're an idiot. And if you're producing media based on these business models, you're fucked.
+ Blogging (24)
+ Facebook (22)
+ Julian Cole (18)
+ Google (15)
+ Seth Godin (14)
+ Social Media (14)
+ YouTube (14)
"Our children now love luxuries. They have bad manners and contempt for authority. They show disrespect for elders and they love to chatter instead of exercise. Children are now tyrants not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up their food and tyrannise their teachers."Socrates, 425BC