27 April 2009

+ Graduate Like A Rock Star #5

The last article of my Graduate Like A Rock Star series is now live. Check it out here at let me know your thoughts.

26 April 2009

+ Ich Spreche Kein Deutsch

I was going to wait until I posted something really awesome, but it's been put on hold for a while so I'm just going to link you anyway to I Don't Speak German. It's a new blog about some of the random stuff that happens in my life and the weird trains of thought that rattle through my head.

25 April 2009

+ Plotting The Australian Marketing Blogosphere

This post is on the left hand side of the graph. Obviously I couldn't put everyone up there.

21 April 2009

+ Dewey What?

I borrowed my first book from the University library today.

I am a third year student. And I do reasonably okay results wise. Funnily enough it took an Arts unit to make me do it too.

20 April 2009

+ Big Ups To My Boi Connex

I think this is the first positive thing I have ever said about Melbourne train service provider Connex. I feel like it is such a momentous occasion it deserves to be mentioned in the title of this post.

More than a few months ago I registered the Twitter account @ConnexMelbourne. I posted my email address and said if Connex wanted the account all they had to do was contact me. Eventually they did.

I handed it over without much reluctance, although I kind of wish I asked for a yearly Metcard or something now. Anyway, it sat unused for quite some time. Just as I was about to get frustrated it finally became active.

As Twitter slowly becomes mainstream, users often complain they can't see the use for it because Facebook status updates. But here's a perfect example for you after having a light bulb moment today.

Catching a train into the city on my journey home from Uni I was browsing Twitter on my iPhone. I noticed the @ConnexMelbourne account said the train line for my ride out of the city was significantly delayed.

This meant as soon as I got into Flinders Street Station I could jump on an alternate train line without wasting time and potentially missing a connection.

My one critique, it would be great to establish an account for all of the train lines so I have the option to only subscribe to the ones I want. But still, I'm happy to put up with it for now. Great work Connex.

17 April 2009

+ Social Media Strategy: Response v2

Last October I posted about two social media strategy models I had been working on. The first was Response and the second was Broadcast.

Taking on the advice of Gavin Heaton and Kate Richardson I have made some slight adjustments to the Response model. While I would recommend reading the original post, the key differences are the addition of measurement on behalf of the marketer and recognising the circular nature of this process.


Thoughts?

15 April 2009

+ Left Out To Dry

Carlton Dry have recently just finished up an aight digital campaign, Team Dry. The premise is simple, upload a video of you doing a useless talent and win $50,000.

So far, not that interesting. The campaign is okay, not really purple cow material but certainly not too bad. What I did like was the approach taken to encourage people to submit entries. Readers of men's magazines Ralph and Zoo were told if they submitted an entry with a copy of the magazine in the video, they would receive a free slab of Carlton Dry. A great incentive to encourage people to enter competitions, particularly those with high levels of engagement.

Unfortunately it seems they have decided to ignore the submission I entered before the deadline. One email address I attempted to contact them on was rejected and the other has gone ignored. Can anyone put my in touch with someone behind the campaign? I want my free slab of beer.

If not, the half a day I spent making the videos means I have enough pent up anger to never buy Carlton Dry. Ever.

14 April 2009

+ Graduate Like A Rock Star #4

The penultimate article of the series and definitely my favourite is now live over at the Marketing Magazine website.

07 April 2009

+ For What I'm Worth

What's the deal with liability for things I say here on this blog?

If I dropped the suggestion that Julian Cole and Jye Smith do more than just blog together, am I financially liable if it is deemed slanderous? Is Blogger?

If you do sue me all you'll take is my beer money for the next fortnight and maybe a weekly train ticket but maybe something I should be thinking about.

Can my law peeps help?

05 April 2009

+ Flying Elsewhere

I've started writing for a few different publications (exciting news coming soon) which has lead to a slight decrease in content on my blog. Which is not a problem, just giving you the heads up that some of my future posts will simply be links to articles I've written elsewhere.

Unless anyone objects..?

02 April 2009

Wrong List Craig

I don't know what it is, but lately a lot of content that has had me in tears. I feel like someone finally understood my sense of humour and is tailoring productions to meet my comedic needs. The latest is a series of posters by Craig. Pretty funny stuff. But turns out the idea and even the copy belongs to Chris.

If he were a brand I'd tear him to shreds. I don't know where my moral compass stands in regards to non branded/commercial content. I'm leaning towards not cool.

But what's is cool is the response. I've seen a few online, but here are two I spotted walking down Chapel Street today.


Admittedly they weren't quite as funny as the originals (or fakes) but love the user generated responses that a popping up everywhere. Couldn't get a better high resolution version, maybe if they'd written less and printed it bigger they would get more coverage online?

But what is rad, one of these was from a local bakery who wanted Craig to to join a club they started. For ten minutes work, what a great idea for a small business.
The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
Pigs Don't Fly © Copyright Zac Martin 2012