19 March 2010

Keep Them Smiling

When we see a shit ad, it's only natural to blame the agency. In fact, I've spent a fair few words on this blog doing just that.

But what I'm slowing realising is there's far too many reasons a remarkable idea might never see the light of day. Perhaps, as a result, this leaves us with teh campaigns we judge so harshly.

Not just the fact that it can all come down to one person but issues with legal, budget, timing etc.

At the end of the day, if the client is happy then the rest of us should be too.


  1. Having a great idea is easy. Making it a reality is not.

  2. Zac is becoming an ad man! Welcome Zac.

  3. One of my clients had 20 stakeholders review, feedback and approve campaign content.
    And that was just on the client-side.
    Add in the agency - acc service, planning, creative and production and you've got a small democratic nightmare.

    It's probably the main reason why so many people go out on their own as consultants.

  4. ha-ha!! the critic becomes a creator.. welcome to the fold zac.

  5. "At the end of the day, if the client is happy then the rest of us should be too."

    What about us poor people who have to watch them?

  6. Sometimes though Zac, a shit Ad is simply just that. I don't know how some do get to see the light of day.
    Check out my post: When Advertising Fails - Part 1 http://goo.gl/fb/UDgZ

  7. Your becoming one of them! NOOOOOO :P


The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
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