You sell to whoever pays your bills.
Looks like Zac's an agency boy now!
Follow that methodology and you'll go far in this business.Sadly at the end of your career you will have very little great work to show for all your effort.
This post makes me a little sad.
@ Nudge MarketingFeature discussion. Boom.
Selling advertising services and creative is B2B. The advertising itself is B2C (unless you offer B2B products/services)
Depends on what you want to be known for;Bending over for your clients 'dreams', orCreating meaningful, consumer-centric campaigns.Who's your daddy?