18 May 2010

Selling To Clients Not Consumers

Advertising is a B2B service.

Discuss.

7 comments:

  1. You sell to whoever pays your bills.

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  2. Looks like Zac's an agency boy now!

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  3. Follow that methodology and you'll go far in this business.
    Sadly at the end of your career you will have very little great work to show for all your effort.

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  4. @ Nudge Marketing

    Feature discussion. Boom.

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  5. Selling advertising services and creative is B2B. The advertising itself is B2C (unless you offer B2B products/services)

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  6. Depends on what you want to be known for;

    Bending over for your clients 'dreams', or

    Creating meaningful, consumer-centric campaigns.

    Who's your daddy?

    ReplyDelete

The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
Pigs Don't Fly © Copyright Zac Martin 2012