06 August 2010

The Quickest Way To Grow Your Fan Page

In one day, a Facebook page of ours went from 11 fans to 3,440.

How did we do it?

Well it's another benefit you have access to if you're willing to spend some money that earns you a relationship with the Facebook team.

From there, all you need is an existing fan created page. Unless it's already being well managed (see how Soap approached the Bubble O'Bill page) a dead community on an inactive page is a waste. As it stands, these fan create pages are technically not allowed and are a breach of copyright/trademark/legal stuff.

Facebook will delete the page and migrate the fans across to yours.

You can expect a small drop off from fans who haven't heard from the page in potentially years, but also a fantastic response from a now ignited community who have been otherwise dead.

And that's the quickest way to grow your fan page.

11 comments:

  1. "Well it's another benefit you have access to if you're willing to spend some money that earns you a relationship with the Facebook team."

    Is that just through Facebook ads?

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  2. Zac,

    It does help if you have a strong brand that has emotion tied to it, combined with a decent Facebook Ad budget...

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  3. Wait... so you get Facebook to act on a breach of copyright threat and they migrate people across unknowingly?

    That's fine... and now the work starts with the proper interaction, but don't ever get it twisted in thinking you earnt these "fans". You bought them.

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  4. @ Anthony J Alsop

    Yup. A media spend opens some doors with the Facebook peeps.

    @ Age

    Agree to an extent, but they are still fans of the brand, whether you created the page or not. While the approach after migration is delicate, but it would seem a majority of the fans are more than happy to be engaged with if the content is good.

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  5. Nah dude completely agree with you with regards to being fans.

    Having worked a lot on loyatly club aquisition, I'm just saying that you need to be weary about touting big increase numbers. The real trick now is to manage that fanbase so they don't feel like a database ;)

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  6. Your arrogance is astounding.

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  7. Thanks for the link to the Soap presentation - they know what they're doing in this area.

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  8. I gotta agree with Anonymous actually, for the first time. I don't wanna be treated like a bloody database thanks! That's probably why I don't do fan pages that much HA!

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  9. @ Jason

    The fact is, it is a database and that's why clients would invest in something like Facebook.

    Doesn't mean it has to become a platform for spamming.

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  10. Think I liked this blog better when you were an over opinionated student rather than a social media managing corporate sellout.

    ReplyDelete

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