23 April 2010

Facebook Is My Constant

People often complain about Facebook's regular design changes. Yet it improves their experience on the site and they forget about it a week later. But more importantly, these regular updates stop Facebook from doing a MySpace, that is remaining stagnant until a point of irrelevancy.

Perhaps in one of their biggest revamps, today we saw Facebook introduce Open Graph. This is a game changer, and keeps Facebook relevant for an extra umpteen years. Combine that with the high investment many users have with their accounts (identity, networks, memories and content), Facebook isn't going anywhere any time soon.

And Facebook's constant changes are the reason. So stop your whinging. And while you're at it, Like this blog by clicking the button below.

19 April 2010

I'll Think Of A Title Later

13 April 2010

Sourcing From Twitter

I think the social media community manager role is going to explode over the next year or so. These roles will be responsible for looking after a number of small communities or have a full time gig looking after one big one. Even those that are large enough to run themselves require moderation to an extent.

And the role will be a broad one. They'll require customer service skills, an understanding of how consumers use social media and technology, analytical skills, basic design skills and the ability to produce and source content.

And if you're looking for one, I reckon the place to start is with your favourite Twitter personality. Find someone who fits your brand, produces relevant, regular content and manages their following well. Then bring them on board.

10 April 2010

Lolcats Go To School

My girlfriend received this in her mail box today...


I can only assume it was the result of a class project, perhaps where the best "ad" was chosen to be used as a direct marketing campaign.

It reminded me of something I once heard an academic say not too long ago, "The internet is for nothing but smut and porn". I'm sure there's a whole 'nother blog post in that quote, but maybe the above is a good example of a meme going mainstream, even to a Grade 6er. Or maybe it shows that in the hands of the consumer, all content comes back to Lolcats.

06 April 2010

A Temporary Gig

When I started this blog two and a half years ago, I wasn't even on Facebook. Now I have a job, for the most part, because of it.

And scarily, in another two and a half years, it may not even be around.

In the mean time, I will do my best to continue to blog as often as possible. Fair respect for those peeps in the industry who are pumping out consistently good content.
The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
Pigs Don't Fly © Copyright Zac Martin 2012