Massages With Happy Endings

As a blogger, I don't think about keywords enough. Yet somehow I still sleep at night. But as Josh explains, maximising their use is important for business.

However something I wouldn't recommend is a concept called black hatting; unethical search engine optimisation techniques. This includes the use of hidden keywords or links in order to improve your search engine rank.

Particularly not good if you're a reputable businesses like Endota.

Check out this page on their official website and view the source code. Below are screen shots because I imagine they'll remove the code in the next few days...

If you're running a day spa, probably best you don't associate yourself with keywords like "mature squirters", "group multiple cum shot" or "young teens hairy armpit".

Just don't ask me how I found the page.

No Love For The Advertisers

As I've said before, Facebook can continue to push users around with design changes and even privacy and get away with it. My opinion is that if you don't like it, don't use it. However they're in one of those unique situations where they have such a critical mass and consumer investment that no one is going anywhere fast. This is why they'll last far longer than MySpace.

However, the people you can't push around are the advertisers, those that fund the social network.

Facebook recently decided to make some significant changes to official page structures, and were fortunately forced to revoke them immediately due to backlash. And at some point in the indeterminable future, they're going to adjust the width of tabs. Nearly every brand will be caught out, and the agencies will be forced to fix them on their on dollar.

While Facebook is happy to deal with those willing to spend some solid dosh, everyone caught in between aren't getting the love. And they may just think about asking their clients to invest elsewhere.

More With Money

Regrettably, once again this blog turns into some kind of sharing of advice or knowledge that I've acquired recently from my life in the adland.

Chokito is a chocolate bar. Naturally I despise it because Cadbury Boost is a client of mine.

But if you were to jump into the DeLorean, travel back in time a week and look at their Facebook page, you would notice the name of the page was Chokito says No No No. However if you take a look now, it is simply Chokito.

This is interesting because changing the name of a page is not something Facebook do.

Unless of course, which is what I'm slowing learning, you're spending money. By investing in a shit load of media on Facebook, you can get away with much more.

So use it to your advantage.