I went paint balling on the weekend for the first time. Not only did I leave with a few welts across my back, but also with a feeling of how poorly the business was managed from a digital experience sense.
The website was hard to find and hard to use. It wasn't intuitive and lacked a number of features that would make the process of organising 20 guys on a buck's party much easier.
Everyone talks about the next generation of entrepreneurs starting up the next Facebook or Angry Birds, but I think there's a bigger opportunity; your everyday businesses, particularly services. Paint balling, plumbing, computer repairs, and car washing; everyday analogue businesses.
But unlike their current-day counterparts, the next generation of business start ups will be run by digital natives. They'll have killer websites (personalised, localised and mobile optimised) and will crush their competition in SEO.
I'm in half a mind to ditch this advertising nonsense and see what I could make of a paint balling business.