Especially brands that actually contribute toward a customer's life. Some of them meaningfully.
Yet all we see is brands being criticised and abused. Particularly on social media.
But what would happen if consumers thanked the brands they liked? Or recognised the role they played?
Turns out most people are pretty skeptical. Although my posts did generate some 'random' likes.
I don't think we'll be seeing 'Thank The Brands You Like Day' anytime soon. But I think it's an interesting concept.