|Mark Zuckerberg, Jesse Eisenberg & Lex Luthor|
I've previously blogged about how they've burned marketers with their great bait and switch. And just this week they've upset plenty of users (myself included), announcing that messaging will be completely removed from the Facebook app.
But the biggest concern is how Facebook manipulated the News Feeds of 700,000 users to determine if negative stories would impact a user's emotional state. Not surprisingly, they do.
With all that in mind, I can't help but feel the casting of Jesse Eisenberg as Lex Luthor in the upcoming Batman v Superman film to be highly appropriate.
The evil geniuses and super villains of today wouldn't be old men looking to take over the world. Instead, they'd be young kids who made their fortunes in tech start ups. And despite pissing people off along the whole journey, they'll still hold the power to manipulate the emotional state of over one billion people.
So it does seems fitting to cast the guy who played Mark Zuckerberg in The Social Network. He'll just need to shave his head.