Comments on Pigs Don't Fly: Reducing That Half

Was going to direct you to a Scoble post about har...

2010-01-08T14:01:23.938+11:00

Was going to direct you to a Scoble post about harnessing meta-data from tweets, but can't copy a link to this comment area... not sure if that's a setting you have imposed?

try googling something like "scoble twitter advertising you will love"

interesting article that is very related to what you're saying and shows how to kinda side-step the permission issue - or how to think about side-stepping the permission issue :P

Marek, I love your comments mate. I think you'...

2010-01-04T03:59:12.553+11:00

Marek, I love your comments mate.

I think you're probably right with people having to seek out the brand, although I still think there are many missed opportunities where people are actually asking for information/cheapest price/nearest location about specific products where brands could step in. Maybe it's about making these brands more accessible to be sought out?

I suppose it's too difficult to ensure everything is value adding every single time, and not disruptive.

I think there's a whole nother conversation around your second reason, the balance between creating memorable art versus strategic/brand/social insight etc. From what I can see, the trend seems to be leaning more towards the latter, but branded content changes this completely. I'm hoping to do an assignment/research on this and pass it off as a Uni assignment this semester. Would love more of your thoughts on this.

Hope you're enjoying your break dude.

While what you write above Zac about a brand joini...

2010-01-03T23:45:04.550+11:00

While what you write above Zac about a brand joining the conversation with utility marketing - adding value into the conversation - the trend is most likely to be one where you have to seek out the brand. An app you add to your facebook to help you find that bar, but its sponsored by a brand.

Otherwise it's disruptive and unsolicited advertising something you've written about quite a lot.

As a result, part of the wasted half, will still be wasted, for 2 reasons:
1. The above example of utility/app marketing often only has a small reach, and so there is a high cost. So perhaps instead of some been wasted, the reach is the same as is the total cost the same, but there is a higher cost per acquisition.

2. Advertising has an element of creative and creative has an element of risk.
Despite testing well, some ads fail. And some ads test badly and run and succeed.
This is the case for more than just ads, but products, distribution ideas etc.

Thoughts?