Comments on Pigs Don't Fly: Encouragement Award

Simply yes. It's about 2 things. 1. Making som...

2009-11-03T15:03:19.415+11:00

Simply yes.
It's about 2 things.
1. Making something that is not only worth sharing, but also motivates people to share.
2. having tools built in to make that call-to-action, actionable.

Like the Sony Bravia Playstation 3 Test Crash video that got a million hits in 3 days.

Interesting Marek. Perhaps there is an idea around...

2009-11-03T01:54:26.771+11:00

Interesting Marek. Perhaps there is an idea around not understanding why some content is remarkable, but rather would someone would make a remark about it?

I'll preface my comment with it's late so ...

2009-11-03T01:48:46.099+11:00

I'll preface my comment with it's late so I hope what i write here makes sense...

Isn't the above quoted line simply saying, hey - "this thing we want to design, build, do will tap into a consumer insight we have that motivates them to share".

This thing could be a share button, it could be facebook connect interface, it could an old school email to a friend. The content could be something as simple as dogs sticking their heads out of a purple ferrari which taps into my desire to laugh, feel warm inside and then share that with my friends not so that they feel the same way but rather know I am cooler than them cos i found the video first. They'll response with something like "you advertising types always find the cool videos, don't you ever do any work" and I would have therein seeded content with my networks through encouragement of tools & content.

Think a little deeper. Find a consumer insight. Or better yet read up about digital interaction and consumer cult psychology and you'll see why this digital buzz word can have effect.

"Social currency" actually has relevance...

2009-10-30T19:42:15.200+11:00

"Social currency" actually has relevance, not a wanky marketing term agencies use to define themselves. ;]

Can't prove otherwise because I don't even...

2009-10-30T16:30:50.413+11:00

Can't prove otherwise because I don't even know what social currency is.

How can you use terms like that yet not even know the difference between above and below the line?

@ Stan We both know I don't live in a world o...

2009-10-27T19:46:12.263+11:00

@ Stan

We both know I don't live in a world of stats. Can you prove me otherwise?

"The only thing that encourages consumers to ...

2009-10-27T19:37:59.438+11:00

"The only thing that encourages consumers to spread content is social currency"

Says who? Where did you find this stat?

@Tannie that is true but the opposite is also a po...

2009-10-27T09:09:49.531+11:00

@Tannie that is true but the opposite is also a possibility and is often why I couldn’t be arsed sending great content on unless I am 99% sure my friends haven’t seen it.

Too many times I send something on only for a few wankers to write back and say “oh that went around months ago!”

Yeah great. Thanks for that. Just delete it then. I don’t need a comment back telling me how “behind the ball I am”. In fact, I think “why the fuck didn’t you send it to me ‘months ago’ then?”

As Nathan said encouragement isn't just about ...

2009-10-27T07:53:53.507+11:00

As Nathan said encouragement isn't just about physical reward.

Think about it, if there is content that if you share it your friends will go 'great vid' and praise you for sharing it. THe creation of content that ranks at that level would be considered encouraging consumers to share for the return of peer praise.

Doesn't always have to be monetary or physical...

2009-10-26T17:54:05.205+11:00

Doesn't always have to be monetary or physical. Generally, high involvement social contributors have large egos. Making someone feel important by giving them access that no one else has, give them content before it goes "to the public" or customise it for them. Make it relevant and enhance their ego and there's a good chance they will spread the content.