Comments on Pigs Don't Fly: + The U2bes

Another example: On November 16th, Nokia will str...

2009-11-06T21:51:52.377+11:00

Another example:

On November 16th, Nokia will stream a live performance of Rihanna in London for fans to get an exclusive listen of her new album.

nowplaying.nokia.com/join-us/

The Foo Fighters are streaming a performance on Fa...

2009-10-30T09:48:33.954+11:00

The Foo Fighters are streaming a performance on Facebook and Livestream this weekend (7pm tonight US time... not sure what that translates to here). Latest update via Facebook is that 7000 fans have RSVPed to tune in.

Whether that means they'll all "show up"; and further whether there are others that will log on without RSVPing, well, noone will know until it happens. I agree with Daniel's - if I log on for half a song, do I count as one "attendee"; and more to the point should I count?

Obviously, they are streaming the content live and free as a promo for their new album. For mine, it's high quality promotion, which the band has put some effort into, to reward their fans.

I don't know whether I'll buy the album; I'm not a fan of the greatest hits thing. Hell, I don't even know whether I'll tune into the online performance. But gee, I'd love to get my hands on a Foo Fighters Tshirt...

Yep, I think it's worked.

I love U2 – one of the best bands of all time. How...

2009-10-30T08:16:18.881+11:00

I love U2 – one of the best bands of all time. However, I don’t get the live web cast thing. It sits in between being there in person and watching a recording. I wasn’t attracted to the live streaming just because it was live because I knew I could re-play it anytime.

I suppose streaming it live is a good idea so long as it doesn’t cost a lot to put it on for people. 2.5 million people is pittance considering the band and the global population but the interesting thing to know would be how many of those wouldn’t have replayed it later. That’s the equivalent of additional audience.

But do I count in that 2.5 million because I logged on for half a song? Interestingly, most of the tweets I saw about it were people complaining that it kept dropping out.

Also, how many people who aren’t connected as much and spend as much time on using social tools even knew it was on?

This article suggests viewers were only around 2.5...

2009-10-29T12:37:17.524+11:00

This article suggests viewers were only around 2.5 million, but unconfirmed. Even if this is the case, I think the point still stands, that's 2.5 million brand evangelists watching that ultimately would have lead to sales.

And just to clarify, my guess at 50 million viewer...

2009-10-28T21:57:13.808+11:00

And just to clarify, my guess at 50 million viewers comes from the channel views I thought I saw during the live stream. I believe these were reset when the video was uploaded.