About

Zac Martin is the Digital Planning Director at creative/digital/media agency Cummins&Partners. There here writes and implements award winning strategy across pretty much every digital buzzword you can think of. Previously at George Patterson Y&R, he cut his teeth on one of Australia's biggest digital accounts.

For more than seven years he has blogged here at Pigs Don't Fly about digital marketing, advertising, and entrepreneurship. The blog was nominated for Media and Marketing Blog of the Year in Mumbrella's Reader Choice Awards (2009) and back when ranking blogs was cool managed to reach #21 in the Top Australian Marketing Pioneer Blogs. Mumbrella also listed Zac as one of five bloggers to follow.

Zac has tried crowd-funding an invention, built and sold a number of content websites and has also written for Marketing Magazine, News Limited and ClickZ.

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The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
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