I think every blogger says to themselves at some point, "I will not use my blog for personal rants about brands that piss me off or do me wrong". But, I also think that every blogger breaks this from time to time. That's what I'm doing today. And so...
Dear Tim Addington,
Hey dude, what's happening? Staying out of trouble and what not?
What is the word for the opposite of an evangelist? Because that's what I am when it comes to anything print. But with that said, I don't mind your magazine. I think you could probably make it a tad cheaper for students like myself, which would definitely increase your subscription numbers because students are always trying to convince themselves they're doing something important and serious about their career like subscribing to industry magazines... but let's save that for another blog post.
I have a couple of problems.
My subscription is about to end and you kindly sent me a letter reminding me to update it. I like that. An email would have sufficed but I don't mind, I understand you were born before 1980. As an existing and loving customer a yearly subscription was going to cost me $175 and $349 for two years. Except I went to the website and the prices are $119 and $229 respectively. That's a fairly substantial difference, no?
I also have a problem with the daily email you send me. Ignoring the fact you pretty much cover everything I've already read on my RSS Feed, Mumbrella and Campaign Brief, you send it in a fucking pdf file. On the rare occasion I actually want to click on an article, I have to download the whole thing. Why aren't you doing these as individual blog posts?
And my third point is about what you're doing on social media. Your Twitter account actually makes me want to break my fingers as I slam the screen of my notebook down on top of them. Also, I've raised these issues a number of times on Twitter and started many angry conversations, yet you've never gotten in touch. Why Tim, why?
I'm going to give you the benefit of the doubt this time and I've just subscribed for another year. Yes, you're welcome. But maybe you need to buzz me or shoot me through an email some time so we can chat about some of this stuff?
Based on your Twitter performance I imagine you're not monitoring blogs either so I'll send this through to you directly Timmy. You're more than welcome to use this as a letter to the editor. ;]