11 October 2009

Woah, A Blogger Mentioned You

I'm often told I push the whole new media thing too hard and too much. In a realistic world blah blah blah. So instead today I'd like to offer something you might expect to hear from someone older.

Just because you were mentioned on a blog doesn't mean anything. Even if it's in a positive light. I bring this up because I've read many articles and case studies lately that include lines like "the blogosphere went crazy" or "tonnes of bloggers picked up on the campaign".

Realistically, unless you get picked up by one of only a few key players, it doesn't mean shit. And just because your Google Alerts lead you to a blog with five readers doesn't mean you can claim it as a big PR win.

Even if someone like myself mentions you, it's probably not a big deal. With around 500 subscribers, maybe 200 will read this post. Include a few hundred randoms and you're still not having a massive impact.

I'm sure there's a whole 'nother post here as to whether or not someone like myself is worth responding to (hint: the answer is it depends). But what ever you do, don't go making bullshit claims about causing a stir in the blogosphere because some 20 year old mentioned you on his crappy blog. ;]

8 comments:

  1. Stop pretending it means anything.

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  2. Damn and all I was angling for was a mention on your blog!

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  3. Latest buzz is blogs are only useful in the States. Aparently here it's better to be talked about and to contribute on forums.

    Thoughts?

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  4. I'm a Brand Manager at a Fortune 100 company. Why would I care if my brand was mentioned on a blog? The readership is miniscule at best. Plus most of them are peurile anyway.

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  5. @ Bill and Fred

    I think there can be a lot of value in responding to bloggers. As we've seen, not responding could lead to a PR nightmare. And there's merit in plenty of other areas too. I think it's a similar story with forums, and in the end it probably comes down to things like how big the audience is and how passionate they are.

    It's just that sometimes people play up the fact they were mentioned on a blog as though it affected their brand somehow.

    @ James Rose

    Hah, link love doesn't hurt anyone. ;]

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  6. Hi Zac,

    I think you're right that some marketers get carried away when 7 bloggers, of minute traffic, pick up a story and then claim genius status.

    The power of blog influence therefore is certainly in the tribe of bloggers who decide to promote a campaign. ie the number of those different bloggers who participate.

    Nuffnang have been able to generate legitimate noise in the blogosphere and genuinely managed to change consumer sentiment with blog marketing campaigns.

    I'll be writing a blog post shortly which will provide an interesting blog marketing case study. This may just change your views...

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  7. A blog marketing case study for Coles Group & Myer..

    http://kruppyrants.blogspot.com/2009/10/case-study-coles-group-myer-blog.html

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