28 January 2010

The Internet Is A Playground

No, that's not just the name of David Thorne's new book that I just ordered.

I think it's also something brands need to realise before they come out to play. Because no matter how many "social media etiquette" rules you follow, at the end of the day there's always going to be a bully or a troll or a mob ready to push you off the monkey bars.

But I think it's important to note that this doesn’t just happen to brands in this space, but people too. It's almost inevitable, no matter who you are. So if it does happen, get back on your feet and give it another go. Although you can listen to advice from your parents (or the “social media experts”), at the end of the day sometimes it is going to happen anyway.

Probably best you don't listen to my Dad's advice though, which was when I got in a fight to always punch the bully back. Consumers may not like that.

2 comments:

  1. Social media can be a scary landscape and the grey lines of "social media etiquette" only seem to make this more difficult for those attempting to separate themselves from their organisations.

    However, for the bigger corporates the likes of new social media companies such as SR7, are able to monitor and protect an organisations brand online - phew!

    Look forward to hearing what you think of The Internet is a Playground.

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  2. Absolutely true!Internet today had already been adjudged as a wide market for everything that you need.The Internet plays an extremely important role in network marketing. Network marketing tools help you create a web site that will allow you to support your business.

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