01 June 2013

Why I Want To Work In The Porn Industry

I was chatting to someone the other day about my job and they asked me who would be my ideal client. Which brand or account would I be most interested in working on?

And after some thought, I decided it would be a porn website.

There's two reasons.

Firstly, porn is, and always has been, a leader of the marketing industry in technology. Their first-to-market innovation is so significant it's often adopted as standard practice.

  • They decided to distribute content through VHS over Betamax, a standard quickly adopted by the rest of the market. 
  • Later they would choose Blu-Ray over HD-DVD, again adopted as standard. 
  • They had mobile optimised websites when we were using WAP to connect to the Internet on our cool flip phones. 
  • They were live streaming video content with interactive forums long before Google Hangouts.

Secondly, a popular website would have crazy amounts of data to use to drive strategy and optimisation. Imagine spending just a day exploring their website analytics.

  • What keywords drive the most traffic? 
  • What categories of content are most popular? 
  • How long does the average person watch a video for? 
  • What's the value of niche (long tail) content (fetish categories perhaps)? 
  • How important is SEO (remembering they can't use any SEM)? 
  • What are the click-through rates like on banners (both their own ads and those they serve on their sites)? 
  • What portion of users convert to monetised models and how it is optimised?

It's an innovative industry with rich data to make decisions with. Could be fun.

Either that or a bank. And that would probably be less gross.

1 comment:

  1. And what's the drop off rate on the "free tour"? High in my house hold.

    ReplyDelete

The views expressed herein are my own and do not necessarily reflect those of my employer. Also ponies are evil.
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